A deeper understanding of the consumer:
What
What are the Jobs-to-be-Done using AI support tools? We identify the everyday pain points that AI can solve and uncover the key drivers that would motivate consumer spending.
Who
What does an AI early adopter look like? This report provides a detailed profile of this critical segment and compares it to that of knowledge workers and creators.
Why
Why would a consumer start using AI for personal and household tasks? We investigate the core motivations for adoption while also identifying the most significant barriers.
Artificial Intelligence industry insights are heavily focused on what can be build, not what people actually want. NIQ has developed a syndicated “AI – Jobs to be Done” research study to uncover what people want out of AI, and what will drive adoption of AI solutions in the market.
Methdology
Credibility and accuracy are at the core of our research. Our insights are built on a robust methodology:
- 20-minute survey field among participants who are 18 years and older, are aware of Artificial Intelligence, and do notwork in a sensitive industry.
- A total sample of N = 10,800 completes across 12 APAC markets: Australia, Japan, Indonesia, India, Singapore, Malaysia, Thailand, Philippines, Vietnam, Taiwan, China, and Hong Kong.
- We used a MaxDiff analysis to analyze relative importance of tasks done using AI, which asks consumers to choose between items and eliminate bias that would exist with traditional scale data.
Actionable insights
NIQ AI – Jobs-to-be-Done research study delivers actionable insights and data to help you:
- Pinpoint the primary barriers to wider AI adoption in 12 different APAC markets.
- Discover consumer needs/ feelings/opinions on jobs-to-be-done.
- Learn how device manufacturers can tailor communications to increase the adoption rate of AI-enabled devices.
- Gauge consumer willingness to pay a premium for devices that solve a specific job with AI.
- Gain a comprehensive understanding of AI adopter profiles, behaviors, and preferences.
In a rapidly evolving market, staying ahead of consumer trends is paramount. The AI Jobs-to-be-Done report provides the critical intelligence your business needs to make smarter, data-driven decisions.
Move beyond speculation and anchor your strategy in what consumers truly want. Whether you are in product development, marketing, or strategic planning, this report will equip you with the insights to capture market share and drive the next wave.
