Consumer behaviour is shifting towards going out earlier, with the new preferred start time for consumers’ bookings at pubs, bars, and restaurants now sitting at 6:12pm.
This marks a continuance of a trend that started post-pandemic, with consumers increasingly favouring convenience when it comes to their visits to hospitality venues. But what are the key factors that are influencing this shift towards earlier booking times? Which consumers are seeing the biggest behavioural shifts? And what are the biggest priorities for guests when choosing to visit hospitality venues earlier?
This research, produced in partnership with Zonal, surveyed 5,000 British consumers to find out these answers, and more.
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