The 2025 Channel Strategy Study from CGA by NIQ provides a comprehensive view of consumer behavior, preferences and attitudes across 11 key On-Premise channels in the United States.
Understanding how drink choices, decision-making, and motivations vary based on the nuances between channels is critical for suppliers looking to activate effectively and drive growth.
Insights will allow you to maximize ROI by aiding in the development of tailored strategies that reflect how and why
consumers engage with different venues.
The study also includes year-on-year comparisons where relevant, helping suppliers track shifts in behavior and assess the effectiveness of existing strategies.
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