What excites today’s luxury consumer?
It’s a burning question in the On Premise where brand prestige, emotional resonance, and premium serve experiences matter – a lot.
When premium extensions succeed in the luxury space, a ripple effect is created that elevates the entire brand portfolio.
Drinks suppliers who want to thrive in this space must evolve faster than ever — and that starts with understanding who the luxury consumer really is.
CGA by NIQ takes a closer look at who these influential drinkers really are, how they interact with luxury venues, and the strategies to stand out in a sector where perception is everything.
Download more information or contact the On Premise experts here
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