OPUS (On Premise User Study) is CGA by NIQ’s flagship consumer research solution, designed to help brands understand how consumers engage with drinks, venues, and occasions across the hospitality sector.
What OPUS Covers:
- Drink Categories: Beer, Wine, Spirits, Cocktails, Soft Drinks, No/Low Alcohol, Coffee & more
- Channels: Bars, Restaurants, Nightclubs, Cafés, Hotels, QSRs, Festivals, Cinemas, Casinos
- Occasions: Casual meals, After-work drinks, Special events, Sports viewing, High-tempo nights
To learn more about CGA’s consumer research and market measurement services across Poland, please contact Client Solutions Manager, Abhi Sehgal here.
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