What we cover in this report: 

• Market & Category Insights: Understand market size, saturation levels, and competitive dynamics
• Consumer Behavior & Preferences: Identify key purchasing drivers and affordability trends
• Pricing & Promotion Strategies: Optimize pricing models based on regional purchasing power. 
• Distribution & Channel Strategies: Select the right mix of retail, E-Commerce, and third-party distributors. 
• Regulatory & Market Entry Considerations: Navigate compliance challenges for a smooth expansion. 

Why Expansion Matters More Than Ever

According to our latest survey, An Inside Look into SMBs, nearly a quarter (22%) of small and medium-sized businesses (SMBs) plan to expand into new markets over the next 12 months. Market expansion presents a wealth of advantages, including revenue diversification, risk mitigation, and enhanced brand visibility. However, successful entry requires a thorough understanding of key market dynamics from consumer preferences to competitive landscapes and regulatory challenges.

Eastern Europe, Middle East and Africa: A Region of Untapped Potential

The Eastern Europe, Middle East, and Africa (EEMEA) region offers immense opportunities for companies looking to scale their operations. From growing middle class populations and rising disposable incomes to shifts in digital commerce, businesses that understand these trends can establish a strong foothold. 

Key factors for success include: 

• Market Intelligence: Understanding category performance, consumer behaviors, and demand fluctuations. 
• Pricing and Affordability: Aligning pricing strategies with local purchasing power and competitive landscapes. 
• Distribution Channels: Identifying the right mix of retail, E-Commerce, and third-party distribution to optimize reach. 
• Regulatory Considerations: Navigating legal frameworks to ensure compliance and smooth entry. 

Gain the Competitive Edge with Data-Driven Insights

NielsenIQ’s latest Market Growth Report provides an in-depth analysis of the EEMEA region, offering data-backed strategies for successful market entry and expansion. This report explores market size, category trends, consumer segmentation, and competitive insights, all essential components for building a resilient growth strategy. 

Empower your business with the insights needed to expand confidently into the EEMEA region. Download NielsenIQ’s Market Growth Report today and take the first step toward unlocking new growth opportunities.