As the craft beer industry faces shifting consumer dynamics and increased competition, understanding how to engage Gen Z is more critical than ever.
This report offers actionable insights for local and regional breweries looking to refine their brand strategies, tap into emerging preferences, and stay relevant in a rapidly evolving market. From on-premise performance to packaging trends, it highlights where and how younger consumers are discovering and choosing craft beer.
Dive into the data to uncover what Gen Z really values, how they perceive the craft category, and what breweries can do to build lasting loyalty. Whether you’re rethinking your taproom experience, storytelling approach, or distribution strategy, this report is your guide to aligning with the next wave of beer drinkers.
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