
Best Brand Sports Germany 2026
Best Brand Sports
The Top 10 highest ranking brands in the award category Best Brand Sports
1.

Ball sports
98.8
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.

Ball sports
94.6
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.

Cycling
85.6
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
4.

Winter sports
81.3
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
5.

Outdoor apparel
80.4
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
6.

Outdoor apparel
77.9
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
7.

Ball sports
77.6
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
8.

Winter sports
75.8
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
9.

Winter sports
72.4
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
10.

Winter sports
83.7
POINTS
The ‘Best Brand Sports Award’ honours sports brands that combine emotional brand loyalty, a strong market position and credible sports competence in one integrated brand strategy.
In an environment that is defined by dedication, passion and the pressure to innovate, this award measures the appeal of leading sports brands based on a three-phase model: Share of Soul, Share of Market and Sports Competence.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.