Best Experience Brand

Best Experience Brand award is a new award of the Best Brand Research, specifically included for 2026.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.

The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.