Best Product Brand Belgium 2025
Best Product Brand
Ranking of the Top 3 brands for Best Product Brand in each category, based on their Share of Wallet and Share of Soul scores from the Best Brand Research.
Automotive
1.
63.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
61.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
60.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Mercedes-Benz |
| 5. Toyota |
| 6. Volvo |
| 7. Dacia |
| 8. Skoda |
| 9. Peugeot |
| 10. Kia |
Coffee
1.
79.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
44.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
42.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Nespresso |
| 5. NESCAFÉ |
| 6. Starbucks |
| 7. SENSEO |
| 8. Rombouts |
| 9. illy |
| 10. Charles Liégeois |
Cookies
1.
85.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
57.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
52.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Prince |
| 5. Cent Wafers |
| 6. PiCK UP! |
| 7. Nutella |
| 8. OREO |
| 9. Nature Valley |
| 10. Sultana |
Dairy food
1.
52.4
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
51.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
50.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Maredsous |
| 5. Philadelphia |
| 6. Président |
| 7. Leerdammer |
| 8. Passendale |
| 9. Carlsbourg |
| 10. La Vache qui rit |
E-Bikes
1.
75.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
60.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
58.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Norta |
| 5. Stromer |
| 6. Kalkhoff |
| 7. Giant |
| 8. Moustache |
| 9. VELO DE VILLE |
| 10. KOGA |
Frozen Desserts
1.
84.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
70.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
46.4
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Cornetto |
| 5. Ben & Jerry’s |
| 6. Häagen-Dazs |
| 7. Nutella |
| 8. Lotus |
| 9. OLA |
| 10. Kinder |
Garden Care
1.
74.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
56.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
48.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Edialux |
| 5. HG |
| 6. Agrofino |
| 7. ECOstyle |
| 8. BSI |
| 9. Vapona |
| 10. TI-TOX |
Personal Care Products
1.
74.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
60.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
53.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Pampers |
| 5. Sensodyne |
| 6. Axe |
| 7. Sanex |
| 8. Le Petit Marseillais |
| 9. Colgate |
| 10. Signal |
Home Care
1.
59.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
59.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
57.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Air Wick |
| 5. Ajax |
| 6. HG |
| 7. Carolin |
| 8. Antikal |
| 9. Febreze |
| 10. Glade |
IT peripherals
1.
74.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
62.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
54.1
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. HP |
| 5. Lenovo |
| 6. Western Digital |
| 7. Seagate |
| 8. TP-Link |
| 9. SanDisk |
| 10. Synology |
Food Preparation (Kitchen appliances)
1.
74.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
60.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
54.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Ninja |
| 5. Tefal |
| 6. Kenwood |
| 7. Kitchenaid |
| 8. Smeg |
| 9. Braun |
| 10. Domo |
Large household appliances
1.
73.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
69.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
63.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. AEG |
| 5. Siemens |
| 6. Whirlpool |
| 7. Liebherr |
| 8. Smeg |
| 9. Hisense |
| 10. Beko |
Personal Care Appliances
1.
79.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
70.0
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
52.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Dyson |
| 5. BaByliss |
| 6. Panasonic |
| 7. Remington |
| 8. L’oréal Professionnel Paris |
| 9. Sonicare |
| 10. Rowenta |
Powered gardening
1.
80.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
69.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
52.6
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. GARDENA |
| 5. BLACK+DECKER |
| 6. Einhell |
| 7. SKIL |
| 8. Segway |
| 9. STIGA |
| 10. RYOBI |
Retail FMCG
1.
72.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
57.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
49.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Aldi |
| 5. Lidl |
| 6. Intermarché |
| 7. Jumbo |
| 8. Okay |
| 9. Spar |
Retail Electro
1.
62.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
57.7
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
54.3
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Coolblue |
| 5. Krëfel |
| 6. Amazon |
| 7. Electro Depot |
| 8. Art & Craft |
| 9. Fnac |
| 10. Lab9 |
Retail DIY & garden
1.
64.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
61.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
43.4
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Aveve |
| 5. Oh! Green |
| 6. Horta |
| 7. Intratuin |
| 8. Mr.Bricolage |
Screen Technology (TV)
1.
99.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
62.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
52.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. TCL |
| 5. Sony |
| 6. Thomson |
| 7. LOEWE |
| 8. Hisense |
| 9. MEDION |
| 10. Smart Tech |
Sport & Energy drinks
1.
77.8
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
65.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
45.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Celsius |
| 5. Nalu |
| 6. Powerade |
| 7. AA Drink |
| 8. Isostar |
| 9. ZYLA |
| 10. EZY |
Spreads, Sauces & Condiments
1.
80.5
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
2.
68.2
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
3.
41.9
POINTS
At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves. Best Brands is the sole brands marketing award based on a representative empirical study (conducted by NIQ) measuring the strength of a brand on two criteria: the actual economic success, and the psychological attractiveness of the brand in the perception of consumers, who ultimately constitute its future success.
Best Product Brands award is the main award of the Best Brand Research (consisting of Best Overall Brand & Best Product Brand in each separate category ) where we nominate the best scoring brands, based on their Share of Wallet and Share of Soul.
271 brands from 20 different categories were closely examined by NIQ to establish a ranking of this year’s Best Brands, pulling in opinion and perception from more than 4000+ Belgian consumers.
Within this, there are two perspectives: Share of Soul (how people feel emotionally) and Share of Market (how people behave towards a brand, and how this can be monetized into price and market share). It reveals the essence of what all companies need to know to drive their brand to success.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.
Other
| 4. Bonne Maman |
| 5. Knorr |
| 6. Materne |
| 7. Barilla |
| 8. Elvea |
| 9. Vandemoortele |
| 10. Manna |
Do you want to take a deep dive into the results?
If you’d like a deeper analysis and brand comparison, you can request a deep dive report for a small investment. Fill out the form and we’ll get in touch with you with a personalized proposal.