The exclusive poll reveals 51% of leaders feel confident about prospects for their business over the next 12 months. This is a steady recovery from a five-year low of 26% in October 2025, and reflects solid December trading as well as greater economic certainty.
The number of leaders feeling optimistic about the future of hospitality in general also bounced back, from 13% in late 2025 to 31% in the latest poll. Both confidence metrics are now at their highest points since mid-2024, but they remain well below pre-COVID levels. .
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