Since 2018, GfK has been conducting extensive annual research into E-Bike consumer trends. This year marks the 8th innovative edition of the E-Bike Monitor. The 2025 edition brings insights in the Netherlands, Germany, Belgium and France. The insights bring you the latest trends and developments in the E-Bike industry. Additionally, we can make detailed trend comparisons between countries. The innovative 2025 E-Bike Monitor will generate new insights into E-Bike financing, the refurbished/second-hand E-Bike market, Need for Connectivity, Purchasing behavior & channels, Brand shares, Importance of brands and Image insights!
Rapidly Changing (E-)Bike Market Requires a New Mindset
The bicycle market is rapidly evolving. After a period of exponential growth, the market is stabilizing, and the e-bike market is maturing. Consumers have more choices, and the market is now driven by demand rather than availability. In this dynamic market, it is essential to investigate the effects on purchasing behavior and target groups.
If you wonder:
- What is the influence of maintenance, theft and financing on buyers preferences
- Are potenial buyers considering refurbished and online platforms?
- Which brands are strong in my market
- Do the French buy different bikes than the dutch- what are the main differences
- What is important in Connectivity?
- Is the Buyer gap shrinking (price willing to pay versus paid in reality)
- Are client loyal to a brand, if not why chose a different brand?
- Is the interest in automatic gearing growing?
Please reach out to us!
The GfK E-Bike Monitor 2025 provides the following insights:
- Target Groups and Trends: Which different target groups buy e-bikes and what are the e-bike trends?
- Purchase Factors: What important factors play a role in the purchasing process?
- Online vs. Offline: What is the share of online and offline bicycle shops?
- Customer Journey: Which actions, information, and retail channels are involved in the e-bike purchasing process?
- Brand Funnels & Image: The image and brand awareness of the major brands in each market.
- NL only: extra Fatbike insight module
New topics:
- Refurbished and Second-Hand Market: Insights into the emerging market for refurbished and second-hand e-bikes.
- E-Bike Financing: The role of private lease and corporate lease in e-bike financing.
- Online Platforms and Purchase Methods: The impact of online platforms and various purchase methods.
- Theft and Connectivity: The role of theft prevention and connectivity services.
Would you like more information on the insights & costs?
Leave your details via the form, and we will contact you as soon as possible.
