Report
India FMCG Quarterly Snapshot | Q2 2026
For the first time, NIQ reveals e-commerce’s share of FMCG sales at an All India level.
Overview
India’s FMCG landscape continues to evolve as growth moderates, channel dynamics shift, and consumer demand patterns change across urban and rural markets.
The Q2 2026 edition of NIQ’s FMCG Quarterly Snapshot introduces a new view of the market, revealing that e-commerce now accounts for 7% of FMCG sales nationally, narrowing the gap with Modern Trade and reinforcing its growing influence in the retail ecosystem.
The report explores the trends shaping FMCG performance across channels, categories, geographies, and manufacturers, helping businesses identify where growth is emerging and how the market is evolving
Key Insights
- First-ever All India view of e-commerce’s share of FMCG sales
- E-commerce reaches 7% of FMCG sales nationally, with continued momentum across urban markets
- Modern Trade and e-commerce drive incremental growth as channel dynamics evolve
- Rural and urban markets show diverging growth patterns
- Pricing continues to influence performance across Food and Home & Personal Care categories
- Large manufacturers demonstrate greater resilience amid changing market conditions
Download the Q2 2026 FMCG Quarterly Snapshot
Access NIQ’s latest insights on FMCG growth, retail channel transformation, consumer demand, and market opportunities across India.
