It’s no secret that beauty sales are now dominated by ecommerce, and increasingly, the winners are those who can crack the code of digital success. Brands have a new toolkit that drives their success, which includes being available, visible, and attractive.
As AI accelerates innovation, digital ecosystems transform the path to purchase, and global influences reshape expectations, the brands that adapt with clarity and conviction will define beauty’s next chapter.
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Category Management That Delivers:
Discover how Category Management empowers you to make smarter, data‑driven decisions to boost sales and streamline assortments across channels
The Indie Beauty Boom
Indies Surge Ahead: A New Competitive Landscape Emerges Independent beauty brands are experiencing explosive momentum, vastly outpacing their larger counterparts. Indie dollar sales grew 22.3% …
NIQ’s Longstanding Relationship With Reckitt Drives Faster Innovation, Go-To-Market, and Customer-Centricity
Accelerate your innovation journey with NIQ: AI solutions, predictive insights, and global specialists helping brands grow and delight consumers.
The Global Beauty Edit 2026: Trust, Tech & the New Growth Playbook
NIQ’s Q3 2025 view on beauty’s year ahead: momentum, AI acceptance, social commerce, and the premiumization–affordability balance—plus actions brands can take now
