Draft now generates more than half of beer volumes in the US On-Premise thanks to interest in its taste and value, new research from NIQ and Draftline Technologies reveals. 

Quality on Tap: The Draft Beer Report indicates that draft attracts 53.1% of all sales by volume, an increase of 2 percentage points in just two years. Its share of sales by value now stands at 49.9%, meaning it is set to overtake bottles or cans for dollar spend in US bars, restaurants and other venues. 

The Draft Beer Report is packed with expert insights about key trends in draft beer and reasons for its appeal, including:

• Draft market snapshot
• Why Draft earns more
• Draft segments, imports and demographics
• Reasons why Beer drinkers choose Draft
• Draft: Occasions and Daypart dynamics
• Non-Alc beer on Draft
• A Retailer’s guide on Draft maintenance

Download the report to read more!