Retail has changed dramatically, but one thing hasn’t: shoppers still expect retailers and brands to make things easy, intuitive, and worth their time. The old “category killer” model — huge assortments, low prices, everything in one place — no longer guarantees an edge. Today’s consumers, especially Gen Z and Millennials, choose where to shop based on experience, convenience, and trust rather than channel or store format.
Retail Category
Killers Report
If you’re responsible for growth, innovation, assortment design, digital shelf strategy, or consumer insights, this guide gives you a clear, practical view of what’s coming — and how to get ahead of it.
Download the report to see how top retailers are redefining the shopper journey and learn what your brand can do right now to stay relevant and drive results.
This report breaks down how “category killers” have evolved into modern omnichannel leaders — and what CPG manufacturers and retailers can learn from them.
- How traditional “category killers” have evolved into modern omnichannel leaders.
- What CPG manufacturers and retailers can learn from their strategies and shopper experience models.
- How product attributes, brand heritage, price transparency, retail media, and neurodriven design are reshaping what shoppers expect from brands and retailers.
- Ten predictions that will shape the next three years — influencing how categories grow, how products get discovered, and how brands win within retail environments.
Discover What today’s CPG shoppers expect — and how retailers and brands can adapt faster than the market.
Why Speak With an NIQ Strategist?
- Turn the report’s insights into concrete actions for your portfolio.
- Identify the attributes, claims, and experiences that matter most to your shoppers.
- Benchmark your digital + in-store experience against leading retailers.
- Pinpoint the biggest growth opportunities across pricing, retail media, packaging, and journey design.
