The Next Era of Wearable Tech Starts Now
The global wearables market is entering a new era of growth. From smartwatches and fitness trackers to AI-powered smart glasses and emerging healthtech wearables, consumer expectations are evolving—and so are the opportunities for brands and retailers ready to lead.
In this exclusive NielsenIQ report, we decode the signals shaping the future of wearable tech and outline a clear Path to Impact for sustainable growth.
Why it matters
Wearables are no longer niche. They’re becoming everyday essentials—spanning fitness, wellness, entertainment, productivity, and beyond.
65% of adults are wearable owners or intenders
This signals a massive addressable market.
Smartwatches currently dominate ownership
But the next wave of wearable tech growth lies ahead.
Smart rings and smart glasses are emerging categories
They show significantly higher interest than current ownership, especially among Gen Z and Millennials.
The question isn’t if wearables will grow, it’s where to focus, how to differentiate, and how to convert demand into impact.
Ready to Unlock the Next Wave of Growth?
The future of wearable tech is being shaped right now. Get the insights, signals, and strategy you need to lead with confidence.
