Report
What is NIQ Consumer Life?
NIQ Consumer Life is a global consumer study that explores long-term changes in values, attitudes, lifestyles, and behaviors. It connects what people think with what people do, providing a robust foundation for strategic decision-making.
The insights help organizations to:
- Identify relevant consumer trends and market disruptors at an early stage
- Adapt strategies to changing market conditions
- Target innovation efforts more effectively
- Align marketing and communications with the values and expectations of their target audiences
Background and Scope
Consumer Life is built on more than 25 years of global trend tracking. The study enables comparable analyses across countries and regions and provides insights into a wide range of lifestyle and consumption areas.
Global Study 2026 at a Glance
- 39 markets across all major world regions, including Switzerland and Austria
- 1,000 to 2,000 respondents per market
- Surveys conducted among people aged 15 and above
Topics Covered
- Values, attitudes, and personal aspirations
- Relationships and societal issues
- Food and dining
- Technology, media, and mobile
- Shopping and finance
- Fashion, travel, and beverages
- Automotive, housing, sports, and leisure
Available Reports
Market Brief 2026
A comprehensive consumer sentiment report that reveals how consumers think and behave. The report examines topics such as economic confidence, personal and societal concerns, consumer sentiment, values and attitudes, behaviors and lifestyles.
TrendKey® Report 2026
A strategic trend report that identifies long-term cultural shifts and disruptive forces. The focus is on resilient consumer trends rather than short-lived fads.
Gen Z Report 2026
Insights into the mindsets, lifestyles, purchase decisions, and consumption behaviors of Generation Z (born 1998–2012).
Millennials Report 2026
An analysis of the mindsets, lifestyles, purchase decisions, and consumption behaviors of Millennials (born 1980–1997). The report highlights how this generation is evolving under economic pressure and where it differs from older generations.
Understand What’s Next for Consumers
Explore the values, motivations, and lifestyle shifts shaping consumer behavior around the world. From emerging trends to long-term cultural changes, Consumer Life helps organizations make confident decisions and build meaningful connections with their audiences.
Reports are available now and can be tailored to your market needs.
