Case study: Boosting ROI 12% on all price levers, and reducing waste
In a recent NielsenIQ case study, pricing analytics data collected from a pet manufacturer in the Asia-Pacific market showed that not only did the client enjoy a higher return on investment in trade spend, but they also reduced wastage by removing promotions that were not driving both significant sales uplift and incrementality.
By doing so, they have been able to increase their share of wallet and grow the category, and at the same time discourage shopper behaviors that had a long-term negative impact on their bottom line, such as pantry loading, store switching, and portfolio cannibalization.
To understand how one leading pet food manufacturer realized ROI in incremental sales and reduced millions of dollars in wastage on promotional sales, download the case study above.
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