Before the shift
Before the introduction of Omnishopper Create to Asda’s suite of digital NielsenIQ Brandbank solutions, they were reliant on suppliers and the M2M sample process for getting products live on time. They have found that by using Omnishopper Create’s CGI technology the entire process has been streamlined, and challenges such as missing samples, late samples have been overcome, alongside a significant reduction in the need for elongated supplier-to-Brandbank-to-retailer communication.
“When answering what the benefits of NIQ Brandbank’s CGI Technology, Asda noted the ‘speed, accuracy and better quality’ of images, and the accuracy of back of pack data collection.”
Asda team
Why Asda Chose Omnishopper Create
Asda prefers creating the Standard T1 shot using Omnishopper Create, and have begun utilizing the mobile optimized capability which allows them to decide which images are prioritized for each product and each user platform. With Omnishopper Create, retailers can choose from a variety of image-types to enhance their product pages and display more information to the shopper.
Commercial Wins for Asda and Their partners
Overall, Asda view the Omnishopper Create service as an efficient and accurate service that benefits both them as the retailer but also benefits suppliers by removing sample transportation costs and speeding up the process of getting their products on Asda’s digital shelf.
Interested in CGI Content Creation?
Speak to our expert team today to find out how CGI Content Creation can save your business time and money when sourcing product content.
