Overview
Lenovo Indonesia has leveraged a strategic partnership with NielsenIQ GfK to enhance its market understanding and decision-making in the competitive technology sector. This collaboration supports Lenovo’s vision of delivering Smarter Technology for All by enabling data-driven growth and stronger business relationships.
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About Lenovo Indonesia
Lenovo Indonesia is part of the global technology giant, Lenovo—ranked #196 on the Fortune Global 500 list, with a revenue of US$69 billion. Lenovo has built its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices.
Challenges Before Partnership
Lenovo Indonesia sought deeper insights into the local market and consumer behavior to enhance competitiveness against rivals with more complex data capabilities.
Benefits from NielsenIQ GfK Partnership
Access to detailed regional sales and market share data allows Lenovo to identify trends, optimize investments, and understand consumer motivations, aiding in refining marketing, product development, and pricing strategies.
- Deep Market Data Access
Lenovo Indonesia uses detailed sales and market share data to understand product positioning, spot trends, and identify growth opportunities. This reduces risk and improves investment efficiency. - Consumer Behaviour Insights
NielsenIQ GfK’s strong consumer tech data helps Lenovo Indonesia know what consumers buy and why, supporting better marketing, product development, and pricing decisions. - Growing Together with Partners
NielsenIQ GfK’s insights enable Lenovo Indonesia to predict demand, share data with partners, manage stock efficiently, optimize logistics, and ensure product availability when needed.
Collaborative Growth and Strategic Use of Data
Lenovo uses NielsenIQ GfK’s insights to predict demand accurately, manage stock efficiently with partners, and develop effective strategies, fostering mutual growth and stronger distributor and retailer relationships.
“For Lenovo Indonesia, our partnership with NielsenIQ GfK is more than just data access; it’s the foundation for building stronger relationships with our customers and business partners. By sharing detailed market insights, NielsenIQ GfK not only supports Lenovo Indonesia but also helps our distributors and retailers optimize their strategies and grow together. This is a genuine, data-driven collaboration that enables more accurate strategic decisions and drives significant growth to realize our vision of Smarter Technology for All, where Lenovo’s smart technology is accessible and beneficial to everyone, everywhere.”
— Budi Janto, President Director of Lenovo Indonesia
Get the Full Story Behind Lenovo Indonesia’s Success
For complete insights into how Lenovo Indonesia partnered with NielsenIQ GfK to drive innovation and smarter growth, download the full case study.
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