The challenge: disconnected data, inconsistent content
As Private Label portfolios grow in complexity and importance, ensuring product information is accurate, complete, and consistent across all channels becomes critical. For REWE Romania, part of the international retail group REWE Group, this was a growing concern.
“We did not have all information in one place,”
explains Dana Balanescu, Digital Commerce Operations Manager at REWE Romania.
Managing Private Label content across Food, Near Food, and Nonfood categories proved challenging. Inconsistencies between physical and digital product data caused inefficiencies in workflows and impacted shopper trust. With digital channels playing a bigger role in consumer decision-making, REWE Romania knew it was time to take action.
Why REWE Romania chose NIQ Brandbank
REWE Romania sought a partner who could not only deliver high-quality content but also support their broader digital transformation ambitions.
“We chose NIQ Brandbank based on several key factors:
the company’s strong reputation in the industry, the quality and consistency of its content services, and the ease of use and integration of the platform.”Dana Balanescu, Digital Commerce Operations Manager at REWE Romania.
The ability to centralize and standardize Private Label content was essential. NIQ Brandbank’s solution provided just that, helping REWE ensure that all product data was aligned, accurate, and visually consistent across all digital touchpoints.
Measurable improvements across the board
The benefits of the partnership were felt almost immediately.
“From day one, we reduced the time and resources spent on manual processes and coordination across teams.”
Dana Balanescu, Digital Commerce Operations Manager at REWE Romania.
By digitizing and standardizing content creation and management, REWE Romania was able to accelerate time-to-market, minimize errors, and enhance internal collaboration. These operational efficiencies translated into real improvements in the online shopping experience.
Product content became a driver of engagement, helping shoppers discover and understand products more easily. This not only improved shopper confidence but also supported conversion and loyalty across Private Label categories.
A clear before-and-after transformation
Prior to working with NIQ Brandbank, REWE Romania’s Private Label content varied in quality across categories and platforms. Manual updates often led to discrepancies between packaging and online listings—undermining brand perception and complicating internal processes.
“Now, we’ve seen a significant improvement in both the quality and consistency of our content. Product information is more accurate, visually appealing, and aligned across platforms.”
Dana Balanescu, Digital Commerce Operations Manager at REWE Romania.
The improved content not only enhanced REWE’s digital shelf presence but also strengthened shopper trust in its Private Label products.
Delivering on digital shelf expectations
REWE Romania also saw clear gains in areas that are increasingly critical to retailers navigating today’s omnichannel environment:
- Regulatory compliance became easier to manage with standardized data.
- Product discoverability improved with content optimized for retailer and marketplace requirements.
- Shopper engagement increased as customers found more relevant, complete, and trustworthy product information.
“We would highly recommend NIQ Brandbank to other retailers looking to elevate their Private Label. The platform is intuitive, the team is responsive, and the collaboration has been smooth and impactful.”
Dana Balanescu, Digital Commerce Operations Manager at REWE Romania.
Explore the full case study
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