Tech and Durables Retail

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Stop Worrying That They Would Have Bought Anyway

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Four Reasons Retailers Should Switch to “Always On” Promotions

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Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

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Can Retailers Become “Facebook-like” Marketing Platforms?

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Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

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High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

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The Digital Shopper Marketing Landscape – A Different Perspective

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Planning a personalization program? Start Here.

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From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

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Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

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Getting from Giving – Creating the Optimal Coupon Mix for Personalized Marketing

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Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper