Analysis
Trailblazing Human vs AI debate wins award
Discover Marketing Awards, Brand Awareness Campaign success & AI Innovation with GfK.
Technology & Telecommunications
Displaying 90 results
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AI for All, Great AI for Some
Every day, NIQ empowers retail and manufacturing clients across 90+ countries, 1.4M+ stores, and trillions of records with artificial intelligence (AI) and machine learning (ML) to drive actionable ...
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Photo market trends 2023: key opportunities offset muted demand
Unlock the potential of mirrorless cameras & compact system cameras in the photo market. Delve into insights about camera choices & the market in general.
Report
GO Technology
This report from leading hospitality tech provider Zonal and CGA by NIQ, explores how the cost-of-living crisis impacts hospitality
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Desire for laptop and tablet upgrades set to reboot the mobile PC market after post-pandemic slump
Stay updated on gaming laptops, PC market trends, and IT products with GfK. Explore our insights and expertise in the dynamic tech world today.
Report
GO Technology
New figures point to a staycation boom for the hotel trade this year, as consumers say they are more likely to visit a UK hotel than one abroad in 2023.
Report
GO Technology
New insight reveals consumers’ latest attitudes to using technology within hospitality, and how venues can strike the right balance between digital solutions and personal interaction.
Report
Localize your e-commerce strategy for global success.
See how global factors drive consumer trends. Understand which trends to look out for & who they impact. Unlock your data mine & reap the rewards with NIQ.
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Could high-performance products drive tech and durables growth in 2023?
Explore the latest growth trends in the tech & durables industry. Discover high performance products and smart cooling solutions driving the growth in 2023.
Report
GO Technology
The latest GO Technology report from leading hospitality tech provider Zonal and insight consultancy CGA by NIQ, reveals that those aged 55+ are the key decision makers when it comes to choosing ...
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3 CES take-outs shaping technology in 2023
Discover the latest consumer technology trends, and trends on the metaverse and VR in 2023 at GfK. Stay ahead of the game with our expert insights.
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Why consumers will pay more for smart multifunctional products that simplify their lives
Discover how the simplification trend and smart multifunctional tech products are driving consumer demand despite economic pressure in 2022.