Event description

Online visibility remains a hot topic in CPG ecommerce.

That’s why we’re thrilled to invite you to watch our webinar recording with knowledgable industry experts Nicole Pilkington, Global Digital Shelf Manager at Barilla Group, Zlatko Popovic, Global Online Shopper & Retail Search Manager at Barilla Group and Marcelina Fedczyszyn, Customer Success Director at Data Impact by NielsenIQ.

They examine online visibility from multiple perspectives including organic and paid levers as part of the shopper journey, and differences among markets.

You’ll learn about: 

• Barilla’s online visibility journey and strategies

• Organic and paid levers in detail – including search, emedia and more!

• Why metrics really do matter

• What our experts think the future holds for CPG ecommerce