Event description

Today’s CMOs are growth agents, leveraging their knowledge of the marketplace and customers to design strategies and create new opportunities.

However, even with access to an abundance of data sources, top marketers face changing consumer preferences and economic uncertainty. Identifying trends and uncovering blind spots requires access to a new type of market intelligence.

Learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy from leaders at Kellogg’s and NielsenIQ. You’ll learn:

• How to identify competitive threats across channels
• Where to look for opportunities
• Strategies to activate digital growth