In 2022, the BevAl industry experienced a 14% hike in sales and an increase of cross-category drinkers. To better understand this growth and other industry trends, NIQ Consumer Insights recently performed research to evaluate the effect of RTD alcoholic drinks on drinking habits.

In this webinar, we’ll discuss how beer and spirits still reign as top choices amongst consumers, but that RTD beverages are steadily growing in popularity. You’ll gain insight into who drinks what type of alcohol when, where they consume it, with whom they drink it and why they choose one over the other.

Watch NIQ’s BevAl experts and the Consumer Insights team as they share:

• Top consumption moments for alcoholic beverages
• Key trends for Ready-to-Drink alcohol
• Future opportunities for Ready-to-Drink alcohol