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Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Brand Extendibility

[x] mins read
Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Brand Extendibility

[x] mins read
Innovation
02_Elements/Icons/Print Print
Alcohol Beauty & Health Innovations CPG Beverage CPG Foods Household Durable Goods Personal Care Products Pet Care Product Innovation

Webinar overview

Date: June 20, 2023

Presented by:

Georgi Trifonov, Vice President, Demand & Shopper Solutions

Jennifer Laser, Director, Demand & Shopper Solutions

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BASES Masterclass – Innovator’s Guide to Brand Extendibility

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What you will learn

  • Why brand stretch? 
  • Should you consider it
  • Case study: brand stretch in action
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