What you will learn?
We’ll dive into the crucial and basic concepts of the art of promoting well through different observed market strategies and real success examples:
- Promo Efficiency: Does the promotion generate enough profit to reach the break-even point?
- Promo Uplift: Is the uplift consistent across different promotional mechanics
- Promoted Price Elasticity: what is it and how to manage it. Is it changing across Western Europe?
- Frequency or depth? Or both? the big question!
- Hi-Low or Everyday Low-price: how to define how to apply it?
- Trade supports: where to invest the most?
Webinar overview:
- Date: this event has now passed (June17, 2025)
- Presented by: Simon Doyle, Analytics & Activation Sales Manager and Bennett Cox, Commercial Director, Advanced Analytics.
