How are health-conscious trends reshaping liquor consumption and category dynamics in Australia?
During this webinar, Tom Graham, Industry Insights Lead, BevAl at NIQ, shared how moderation is reshaping Australia’s drinks landscape. While overall alcohol consumption is declining, the trend is driven by shifts in behaviour rather than abstention.
Key insights:
- Consumers are drinking less often or choosing fewer drinks per occasion.
- Motivations differ: younger drinkers focus on self-improvement, middle-aged groups on control and older groups on cost and health.
- Financial pressures are a major driver, alongside wellness and lifestyle shifts.
- Low- and no-alcohol categories are gaining traction, supported by behaviours like “zebra striping.”
- Opportunities lie in premium experiences and products that make moderation easy and enjoyable.
To learn more, contact Tom Graham at Tom.Graham@nielseniq.com or download and watch the webinar in full.
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