What’s really shaping eCommerce in Europe?
The fashion industry is undergoing a quiet revolution online. And the data tells a compelling story.
In our latest webinar with Tommy Hilfiger, we unpack the forces reshaping consumer behavior, from the rise of secondhand and budget fashion to the growing influence of TikTok Shop and Gen Z. Discover why fashion is losing share of wallet, how value-driven players are outpacing legacy brands, and what it means for your strategy.
With exclusive insights from NIQ Digital Purchases (the largest GDPR-compliant eCommerce panel in Europe) this deck is your roadmap to staying relevant in a market that’s evolving faster than ever.
All data presented is based on the purchases of over 1.5 million e-shoppers in Europe. The webinar is focused on the EU10 markets (UK, Germany, France, Italy, Spain, Ireland, Switzerland, Austria, Belgium, and Netherlands).
Discover NIQ Digital Purchases
If you’re looking to truly understand your e-commerce customers and outperform your competition, NIQ Digital Purchases is built for you. This advanced data platform gives you direct access to the largest online consumer panel in the world, helping you uncover who your shoppers are, what drives their decisions, and what they’re buying (not just from you, but from your competitors too). With deep, actionable insights into digital buying behavior, you’ll be empowered to make smarter, faster decisions that grow your brand, sharpen your strategy, and strengthen your position in the online marketplace.
