Manufacturers and retailers are navigating a storm of challenges – fragmented data, shrinking budgets, and the relentless demand to turn AI into real business impact. Amid this complexity, one trait stands out: resilience.
After a year of cautious optimism in 2025, the new reality is deeper uncertainty and persistent volatility. The winners will be those who adapt with clarity and confidence.
Join our Strategic Analytics and Insights experts as they share actionable insights focused on Western Europe to help you navigate shifting consumer behavior and market dynamics with confidence.
What will you learn?
Uncover how to balance short-term performance with long-term brand strength and capture the hearts of consumers whose default mindset is caution.
Through proven strategies and real-world examples, we’ll answer key questions:
- Understand how Western European FMCG trends evolved in 2025 and what signals they send for 2026
- Discover how to leverage AI and data-driven insights to deliver price, quality, and value that consumers demand
- What are the key business challenges that companies share and how to be prepared for 2026?
Webinar overview:
Date: January 20th, 2026 , 11AM CET
Presented by: Kellie Woodall and Alexander Macgregor, NIQ West Europe Strategic Analytics and Insights
