Category Killers: From Assortment to Experiences in 2026
By Steve Zurek: VP of Thought Leadership, Category and Shopper Insights
Webinar
- Category killers have evolved: How attribute‑led portfolios and omnichannel design are driving growth today.
- Experience that converts: Why Gen Z and Millennials pay for experiential retail—and how to deliver it.
- From insight to action: Ten predictions turned into practical moves to modernize category strategy and prove incrementality.
Webinar description
Category killers aren’t dead, they’ve evolved. In this session hosted by CMA | SIMA, Steve Zurek explores how “category killer” retailers are reshaping growth through attribute-led portfolios, omnichannel journey design, and experiential retail that Gen Z and Millennials will pay for. We’ll unpack ten retail predictions and connect them to practical moves to help you advance your plans to modernize category strategy, prove incrementality, and future‑proof collaboration with retail partners.
Why Speak With an NIQ Strategist?
- Turn these insights into concrete actions for your portfolio.
- Identify the attributes, claims, and experiences that matter most to your shoppers.
- Benchmark your digital + in-store experience against leading retailers.
- Pinpoint the biggest growth opportunities across pricing, retail media, packaging, and journey design.
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