Navigating consumer trade-offs with confidence
Premium brands have been a vital driver of drinks sales for years, but dynamics are changing fast. While consumers remain willing to trade up for elevated experiences, economic challenges have dented their disposable incomes and confidence. With their spend and choices becoming more considered and intentional, the premium segment faces mounting competition from more mainstream brands.
As premiumisation is redefined, how can suppliers adapt premium portfolios and continue to win?
NIQ reveals essential insights in an exclusive webinar, ‘The Future of Premium: Navigating Consumer Trade-offs with Confidence’.
What we’ll discuss:
- Defining ‘premium’ today
- The premium beverage landscape – performance shifts and drivers
- Why premium isn’t dead – where it still outperforms
- Who is the premium consumer
- Planning to win – in-outlet execution and bartender advocacy
