How Industry Leaders Are Scaling the Refurbish Market: Webinar
Consumer behavior, device lifecycles, and value perceptions are changing fast. This on‑demand webinar brings together experts from Vodafone, Recommerce, and Back Market to unpack the trends driving refurbish growth – and how leading players are responding.
Webinar description
Refurbish is no longer a niche – it’s a fast‑growing commercial opportunity
As consumer demand for affordable and sustainable options accelerates, refurbished products are moving from the margins into the core of business strategy. Industry leaders are rethinking how refurbish can drive incremental revenue, margin resilience, and long‑term customer loyalty.
In this expert‑led webinar, senior leaders from across the refurbish ecosystem explore:
- The size and trajectory of the refurbish market – and why momentum is accelerating
- How consumer perceptions and buying behavior are evolving
- Where the real growth opportunities lie today, and what’s next
Learn how leading players are operationalizing refurbish at scale and embedding it into long‑term strategies.
Missed the live discussion?
Watch industry leaders unpack what’s driving refurbish adoption today – and what it takes to scale responsibly as the market accelerates.
Megan Moore
VP, Global T&D Retail
NIQ
Megan Moore
VP, Global T&D Retail Partnerships and Channel Growth NIQ
Megan Moore brings over 17 years of experience in the data and insight sector with deep expertise in the Tech and Durable (T&D) industry, partnering with leading global brands and retailers across consumer electronics, Telco, and emerging technology categories to drive measurable growth through data‑driven strategies, category development, and omnichannel optimization. She specializes in transforming complex datasets into clear, actionable direction, empowering organizations to make smarter, faster decisions, and champions a culture where meaningful insights guide and fuel sustainable growth.
Augustin Becquet
CEO of Recommerce Group
Recommerce.com
Augustin Becquet
CEO of Recommerce Group
Augustin is CEO of Recommerce Group since August 2019. He used to be the Executive Director of Smart devices Lenovo EMEA. Prior to this role, he was Executive Director and General Manager, Mobile Business for Emerging Markets Region, where he was responsible for Motorola phone sales in the Emerging Markets region, including most of Eastern Europe and the Middle East, Africa, ASEAN countries, Hong Kong, Taiwan and Republic of Korea, based in Singapore. Previously, Augustin served as Lenovo MBG’s Asia Pacific Region COO as well as ASEAN GM. Augustin is a graduate of EDHEC, YMP INSEAD, and CEDEP.
Katy Medlock
GM UK
Backmarket.com
Katy Medlock
GM UK @ at Backmarket.com
Katy Medlock is a senior marketplace and e-commerce leader specializing in refurbished electronics and direct-to-consumer platforms. As UK General Manager at Back Market, she leads market strategy, growth, public affairs, and seller ecosystems in one of Europe’s most competitive consumer electronics markets. With deep experience across marketplace economics, circular supply chains, and consumer trust at scale, Katy works at the intersection of sustainability and commercial performance. She is a regular contributor to industry conversations on recommerce, regulation, and the future of circular consumer tech.
Jordan Richards
Refurbished Lead
vodafone.com
Jordan Richards
Refurbished Lead at @ vodafone.com
Jordan Richards is the Refurbished Lead at Vodafone/Three, focused on driving the company’s strategy for refurbished and circular device solutions. He works across commercial, operational, and sustainability functions to optimize device value and unlock new opportunities in the 2nd life market. Jordan brings a practical, data-led approach to building products that deliver both commercial impact and environmental benefit.
