Digitalise the shopper experience
What matters to shoppers now has changed
The global pandemic has pushed more shoppers online than ever before and brands and retailers are fighting to win the attention of shoppers. Simply providing product information on the product description page and expecting shoppers to trawl through pages of products to find the one that best suits their needs is no longer acceptable.
The shift in shopper behaviour to purchasing online and seeking health and wellness products has accelerated the need for an innovative approach to product data. The shopper’s repertoire of brands or consideration sets may look very different to what they have been in the past. Shoppers will continue to scruntise the necessity of products and any that do not meet their specific requirements will be left behind and alternatives will be added to the basket.
Are you well-equipped to keep up with the ever-evolving shopper?
The disconnect between shoppers and brands is increasing
92% of products are missing from retailer search results
84% of brands fail to claim at least one of the top three most searched attributes
75% of shoppers are likely to switch to a brand that provides more product information than what appears on the physical label
76% of shoppers prefer to have enhanced content available when purchasing online
Report
Are companies transparent enough in their sustainability initiatives to meet the shopper needs?
With environmental and social concerns now ranking high among digital shoppers, it is imperative that brands and retailers are prioritizing this as their objectives and investing to meet the needs of today’s shopper.
01 August 2022, 2 mins read
Report
In a world where content is limitless, why choose to walk behind?
Brands and retailers must capture shopper attention almost immediately, above the line when possible, by creating desire to scroll below the line. Download the full report to learn more about how to stay ahead by offering an immersive online experience that answers product questions without having to click elsewhere and distract from add-to-basket sales.
25 July 2022, < 1 mins read
Maximising your digital opportunities
- Bring your products to life online by ensuring you have accurate and complete digital product content to enable informed purchasing decisions.
- Capitalise on the right product characteristics to outperform competition and deliver personalised shopping experiences.
- Stand out on the digital shelf by amplifying your product pages with enhanced content to engage and win the online shopper.
- Get ahead in a competitive landscape by identifying opportunities across the digital shelf and win online with closed loop solutions.
Digitalise the shopper experience
Get in touch with us to unleash your omnichannel potential today