Making the case for a large and vibrant market

Younger people tend to get a lot of attention, but older adults are an important market for 3 compelling reasons:

• There are a lot of them: One in four people in the world is aged 50+. If you don’t count children <18, the share is even higher, 36%.
• There will be more of them in the future: The number of global consumers age 50+ is projected to grow more than twice as fast as the total population over the next few decades.
• They have a lot of money to spend: Older consumers wield an enormous amount of spending power.

Breaking Boundaries: Redefining the 50+ Consumer, explores the lifestyles of consumers age 50+ around the world. It highlights their geographic and demographic diversity and identifies the best opportunities to reach this significant market.

Access this preview report from GfK Consumer Life, the most comprehensive consumer trend & prediction study in the world.