
Thank you for Joining Our C360 Session: From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data
We appreciate your participation in our breakout session at C360, where we explored the evolving impact of GLP-1 usage on consumer behavior and CPG trends.
Our session, “From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data,” presented by MSA and NIQ, highlighted how real-world health data, when integrated with consumer panel insights, can unlock powerful strategies for product innovation, marketing, and forecasting.
This deck includes
- Key trends in GLP-1 patient demographics and behavior
- Purchasing shifts across food, beverage, and health categories
- Strategic implications for brands and retailers

For further questions or to explore how these insights can support your business, feel free to reach out to:
Makenna Colby, Associate Director, NIQ Partner Network