A handsome businessman look out of his office window on the tall building and think about the company development and new project in the future/Vision/Business going forwar

Thank you for Joining Our C360 Session: From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data 

We appreciate your participation in our breakout session at C360, where we explored the evolving impact of GLP-1 usage on consumer behavior and CPG trends. 

Our session, “From Data to Strategy: GLP-1 Shopper Insights and Manufacturer Responses Through Real-World Data,” presented by MSA and NIQ, highlighted how real-world health data, when integrated with consumer panel insights, can unlock powerful strategies for product innovation, marketing, and forecasting. 

This deck includes

  • Key trends in GLP-1 patient demographics and behavior 
  • Purchasing shifts across food, beverage, and health categories 
  • Strategic implications for brands and retailers 

Makenna Colby

For further questions or to explore how these insights can support your business, feel free to reach out to: 

Makenna Colby, Associate Director, NIQ Partner Network