The Emerging Brands Essentials Suite
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Five Powerful Solution Sets Built to Enable the Next Chapter of Growth for Your Brand
In today’s competitive environment, growth requires deeper insight, smarter decisions, and faster execution. The NIQ Emerging Brands Essentials Suite brings together our most impactful tools to help you optimize price, assortment, marketing, brand, and innovation activations.
The NIQ Emerging Brands Analytics Essentials is designed to help you
finish the quarter strong and set the stage for long-term success.
Analytics Essentials
Grow Distribution and Optimize Trade Spend
Make smarter decisions, faster execution, and deeper insights for advancement in today’s competitive landscape
Streamline marketing effectiveness and make your media investments count
Assortment
- Optimize assortment with predictive insights for decision making and retailer relationships
Revenue Management
- Optimize portfolio with pricing and promotion strategies
Forecasting
- Understand the future of your category and brand for proper distribution
Innovation Essentials
Overcome challenges to expand your portfolio
Make smarter, faster, and more profitable decisions to identify the right expansion opportunities to meet unmet needs
Streamline marketing effectiveness and make your media investments count
Screen
Which ideas are worth pursing?
- Test your early-stage ideas against industry leading panels and gold standard predictive models to screen and improve your innovations
Validate
Will this succeed in market?
- Understand consumer adoption and financial potential with industry-leading panels and BASES Standard Measures to qualify market-readiness.
Forecast
What will we sell and how should we support it?
- Determine the size of the prize with consumer feedback and growth analysis to make decisions around resource allocation and production planning
Brand Essentials
Balance Long Term & Short-Term Goals
Understand your brand’s strengths, opportunities areas, and how your advertising is landing, at a fraction of the market value
Streamline marketing effectiveness and make your media investments count
Measure Brand Strength
- What’s driving or hindering brand performance?
- Learn how the pillars of Brand Strength differ from norms, within your category and competitive set.
- Asses perceptual landscape in your category, identify unclaimed spaces for your brand to own.
Evaluate Packaging
- How can I better differentiate my pack/design in my category?
- How does it fit with my brand?
- What are the strengths and weaknesses of my packaging?
- Which assets should I protect?
Evaluate Ad Impact
- Are my ads accelerating my brand’s value proposition?
- What are viewers likely to notice when looking at or viewing the ad?
- Do viewers link the ad to the brand? How do they talk about our brand?
- Do viewers explicitly understand key communication goals?
Consumer Essentials
Understand consumer trends and your shopper’s journey
Make smarter, faster, and more profitable decisions to identify the right expansion opportunities to meet unmet needs.
Streamline marketing effectiveness and make your media investments count
Shopper Journey
- Empowers you to develop more targeted shopper-centric strategies from pre-store to point of purchase.
- Shopper – Insight on your shoppers
- Shop – Factors that drive retailer and channel choice
- Shopping – Sharpen retail strategies for optimal point of purchase strategies
Quick Question
- Customized research to target key questions for your brand and category
- Ask Anything!
- Strengths and weaknesses of any stimulus
- Consumer Behavior questions
- Category usage and understanding
From the Consumer
- NIQ’s AI qualitative platform to understand category barriers and bridges
- Ask Anything!
- In the moment reactions to stimuli
- Feedback on product or messaging
- AI Moderated, consumers more open and engaged with comments and responses
Marketing Mix Modeling
Measure and optimize return on investment on short- and long-term marketing activities
Streamline marketing effectiveness and make your media investments count
Streamline marketing effectiveness and make your media investments count
What it is:
- Leveraging NIQ’s proprietary store-level data, Marketing Mix Modeling is a tool that enables you to:
- Demonstrate the power of your commercial efforts
- Measure and optimize ROI impact of short- and long-term marketing activities
Key Benefits:
- Consultative approach and market expertise
- Expert consultants help you build your strategy
- Proprietary granular data
- Powered by store-level sales and media level data to develop highly accurate & actionable models
- Seamless media data integration.
How it Works:
Marketing Mix Modeling utilizes proprietary models and store-level POS data to fuel evidence-based decisions across your organization
- Custom algorithms simulate the impact and quantify the ROI of each media channel on sales in a multichannel environment
- Built in optimization tests investment scenarios, identifies optimal strategy and guides budget decisions
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise; it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. With NIQ data on your side, you can see what truly matters to your business and make smarter decisions.