Maintaining consumer and shopper loyalty will be a challenge in 2024, as consumers have different motivations*:

Reach consumers where they are 

Data silos and disparate systems lead to fragmented views, making it difficult for brands to adapt to changing consumer behavior, build tactical plans and make the right decisions at the right time. 

Brands must reevaluate their positioning and innovate how they appeal to consumers. The ability to make fast data driven decisions to meet the shoppers’ needs gives CPG manufacturers and retailers a competitive edge. 

*Source: NIQ 2024 Consumer Outlook​

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