Maximize Your Digital Product Content Health Score on Walmart with NIQ Brandbank

Maximize Your Digital Product Content Health Score on Walmart with NIQ Brandbank

Support purchasing decisions by delivering the most extensive and structured set of attributes across all products.

Partnered for Excellence in Content Creation

Empower shoppers with accurate product information, comprehensive product insights, and engaging content

NIQ Brandbank has expanded its CCP program partnership in the US by further collaborating with Walmart to strengthen digital content initiatives.

Shape a superior shopper experience on Walmart and enhance your operational efficiencies. Consistent high-quality content is pivotal to ensuring our customers enjoy a best-in-class experience, ultimately driving sales. Our commitment to maintain a competitive advantage aligns with achieving an optimal content health score, reinforcing our strategy for excellence

Why Choose NIQ Brandbank

Improve Your Content Health Score

Access NIQ Brandbank’s content creation services and benefit from high-quality product data and images that meet Walmart’s stringent standards around the data and imagery content, ensuring your products are presented in the best possible light while achieving a higher content health score. The content health score is the percentage metric, between 0-100, that Walmart uses to measure the overall content quality of the items that are uploaded to Walmart.com.

Unmatched Accuracy and Consistency

NIQ Brandbank excels in delivering accurate, standardized product data and high-resolution images. Our comprehensive services ensure your product information is consistent across all platforms, enhancing consumer trust and boosting sales. From product titles and descriptions to ingredients, allergens, and nutrition information, we’ve got you covered.

Streamlined Processes

Say goodbye to the complexities of managing data and images, our automated self-service portal, BrandbankGO and expert team handle everything allowing you to focus on growing your brand.

Updated Delivery Mechanism

NIQ Brandbank has updated its content delivery mechanism to Walmart to the new Walmart Omnispec API Suite, enhancing your ability to publish high-quality content efficiently and securely. The seamless delivery of your product content into Walmart for images and data improves shopper engagement leading to higher conversion.

Core Content that Enhances the Shopper Experience

Seamlessly integrate digital content and information to Walmart’s standards and enhance the overall shopper experience.

Complete Product Imagery

Captures Marketing Copy, Product Name, Ingredients List, and Nutrition Fact Panel

Impactful Core Content

Features Details, Benefits, Highlights, Ingredients, and Supplemental Content

How to get started!

If you are already an NIQ Brandbank partner:

Good news! For no additional cost we can have your existing product portfolio sent to Walmart. To do this, we simply need to validate your Walmart credentials to share your products with Walmart. Get in touch with your account manager today or reach us usenquiries@brandbank.com and we can arrange next steps

If you are missing any items please submit them via the Brandbank Go platform or speak to your Account Manager.

Brandbank Go

If you aren’t currently partnered with NIQ Brandbank:

Reach out to us directly at usenquiries@brandbank.com for a consultation and to get started.

FAQs

How will Walmart leverage our content?

Our goal is to deliver a best-in-class online shopping experience with high-resolution images and comprehensive data points to ensure customers are well-informed about the products they want, so that they make the best purchase decisions for themselves and their families.
Why are Walmart working with NIQ Brandbank?

With over 25 years’ experience managing digital product content, NIQ Brandbank is the leading global product content services provider in Europe and North America. Providing specialized processes and teams ensuring your products look their best in all formats and are represented in an accurate, consistent way.
What is Walmart looking for?

To enhance the online shopping experience for customers by providing them with unrivaled content quality for all items across a multitude of categories
When can I expect my content to go live?

NIQ Brandbank content creation typically takes 5 days. Once you have approved your content with NIQ Brandbank it takes Walmart 1-5 days to go live with content depending on certain approval criteria.
What if I am already working with NIQ Brandbank?

If your items are already set up then there’s nothing for you to do, Walmart will instantly have access to this content. If you are already working with NIQ Brandbank but not all your products are uploaded, then please speak with your Account Manager on how you can get those products added.
Is there a cost for the service?

Yes, there is a cost to the service. NIQ Brandbank offers a lighter touch service all the way through to a full managed content creation service, with prices differing. Reach out to your NIQ Brandbank Account Manager for more information regarding pricing.

Join the Program Today for Free!

Don’t miss out on this exclusive opportunity to elevate your brand. Partner with Walmart and NIQ Brandbank for top-tier content creation services FOR FREE that drive results. Get started today and watch your band thrive with unparalleled support and expertise.

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