Measure Marketing Impact with Google Meridian – Powered by NIQ
A practical guide to preparing your data for modern Marketing Mix Modeling
NIQ + Google Meridian
NIQ is a certified Google Meridian partner, helping leading global advertisers apply next-generation Marketing Mix Modeling to understand what truly drives business outcomes across North America, Europe, APAC, and LATAM.
Together with Google, we are advancing transparent, scalable measurement that helps marketers optimize media investments and maximize ROI.
Why Advertisers Are Turning to Meridian
Open & transparent MMM framework:
- Google Meridian introduces an open-source approach to Marketing Mix Modeling that increases transparency and flexibility in marketing measurement.
Powered by NIQ’s market-leading data:
- NIQ enhances Meridian models with rich retail sales, consumer purchase, and category insights across global markets.
Expert implementation and consulting:
- Our MMM specialists help advertisers design robust models, interpret results, and translate insights into actionable media decisions.
Delivering Deeper Insights with NIQ MMM
NIQ helps advertisers unlock richer insights from Meridian models, including:
• Sub-brand level measurement to help marketers understand how media investments impact individual brands within a portfolio.
• Direct vs halo impact analysis to quantify the direct sales impact of campaigns, as well as the broader portfolio effects that traditional measurement often misses.
• Retailer and channel performance measurement to reveal how marketing drives sales across different retailers and channels to optimize media strategies.
How to Begin
Preparing for MMM Starts with the Right Data
Successful Marketing Mix Modeling depends on assembling the right inputs: including media exposure, sales outcomes, and contextual business drivers.
However, many advertisers struggle with organizing and collecting these datasets across partners and platforms.
That’s why NIQ and Google developed a Meridian Data Collection Playbook – a practical guide to help teams organize and prepare their data efficiently.
Download our step-by-step playbook to learn how to:
• Identify the data required for Meridian models
• Coordinate data collection across media and measurement partners
• Prepare your organization for high-quality MMM analysis
