Fresh, Pantry & Natural
Get the Full View™ of Fresh, Pantry & Natural with NIQ
The grocery landscape is evolving—and so are consumer expectations. From fresh produce and dairy to shelf-stable pantry staples and natural, better-for-you products, today’s shoppers demand more variety, transparency, and quality. NIQ empowers brands across the full spectrum of fresh, pantry, and natural categories with the most comprehensive market data and insights available.
Whether you’re a retailer, manufacturer, or emerging or established brand, NIQ is your one-stop-shop for understanding consumer trends, category performance, and market dynamics. Our powerful suite of solutions delivers the Full View™—helping you uncover growth opportunities and make smarter decisions across:
- Fresh: Produce, dairy, meat, seafood, deli, and bakery
- Pantry: Packaged goods, snacks, beverages, and shelf-stable essentials
- Natural: Organic, clean-label, and wellness-focused products
With NIQ’s world-class data analytics, insights, and support, you get:
- Full market coverage – Including data from Walmart, Whole Foods Market, The Fresh Market, Good Food Holdings, Amazon, club stores, independent retailers, online stores, and more.
- More Robust Product Attribution – Label Insights gives us unmatched capability in uncovering trends down to the ingredient level. NIQ tracks 6x the attributes of other providers.
- Deeper data – Get deeper insights across the entire store, including 99 super categories and over 900k UPCs updated weekly, including random and fixed-weight.
- Key panel insights – NIQ has more than one million panelists in its database and 100,000+ active monthly, giving brands the best consumer insights on the market.
- A single source of truth – Get insights into Pricing & Promotion, Assortment Optimization, and more, all in an easy solution. Delivering a standard ROI of 10x on investment, our solutions consistently drive measurable impact.
- Technology & AI – NIQ seamlessly unifies in-store POS, online POS, and panel measurement in a single platform. With 59 AI patents—seven times more than our nearest competitor—we’re leading the way in AI-driven innovation and technology investment.
- Expert guidance—From webinars to reports to speaking engagements, NIQ offers expert industry insights for brands of all sizes.
Get the Full View with NIQ and The Fresh Market
Access The Fresh Market Account Level POS & Shopper Data through Byzzer and Discover Platforms
NIQ’s Partner Associations
NIQ proudly works with industry associations like the International Dairy Deli Bakery Association, National Frozen & Refrigerated Foods Association, American Egg Board, and more to help brands of all sizes access retail data and resources. Members of partner organizations can receive special discounts, invitations to exclusive events, and more.
Analysis
State of Perishables | Midyear Review
Explore NIQ’s midyear review of the Perishable market. This guide provides critical insight into key trends, challenges, and future outlooks.
Webinar
Fresh Forward: How Winning Departments Elevate the Entire Store
Join experts Colleen McGinnis & Monica Burton for Fresh Forward: How Winning Departments Elevate the Entire Store.
April 2025
Infographic
Growth in the Perimeter
Featured Product
Byzzer for Emerging Brands
No matter your brand size, you deserve the Full View™. Get expert insights and data solutions for emerging brands and beyond, from the first and still most sophisticated data provider.
Meet the team
Raha Alavi
Managing Director, Fresh, Pantry & Natural
Colleen McGinnis
Senior Director, Emerging Brands
Monica Burton
Director, Emerging Brands
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
