Commentary
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Webinar
30 Days.
30 Insights.
Smarter Decisions.
Holiday seasons bring people together. Do you know what unites your consumers? Analyze their purchases, clicks, and trends to uncover their motivations.
30 Days of Ramadan
Ramadan is a key period for consumer behavior shifts. Shopper habits evolve and new trends emerge across FMCG and Technology & Durables during this time.
Good deals, promotions and value for money are key considerations for consumers when shopping. How can your category achieve success? The right decisions can make all the difference.
Check our insights below and get in touch with us to turn these insights into actions for your next seasonal strategy!
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During Ramadan 2025, we shared key insights on what’s driving sales, which categories are thriving, and how online and offline behaviors are changing across Türkiye, Saudi Arabia, United Arab Emirates, Oman, Qatar, Egypt, Jordan, Lebanon, and Morocco.
Our insights are based on April–May in 2022 and March–April in both 2023 and 2024. Let’s turn them into real growth for your business!
Your Omnichannel Strategy starts now
NIQ’s Omnichannel Commerce solutions provide precise item-level data to optimize performance across categories, retailers, and channels in FMCG and Technology & Durables sectors.
Explore our Innovative product offerings to unlock the Full View™
