NIQ Retail Spend Barometer Reveals Record Sales Growth in Q3 with Renewed Volume Increases

• The NIQ Retail Spend Barometer sheds light on consumer spending trends. 
• In the third quarter (Q3) of the year, consumers spent 144 billion CZK in FMCG spending, growing at 3.3% vs the previous year. 
• The Tech & Durable (T&D) sector was valued at 26 billion CZK growing by 8.3% in Q3 2024 compared to the same period last year.

Consumers in Czechia are showing resilience following the recent inflationary shock, with Q3 2024 marking the strongest sales growth compared to earlier this year, according to the NIQ Retail Spend Barometer. Total FMCG spending reached 144 billion CZK in Q3, reflecting a 3.3% year-over-year increase, while the Tech and Durable (T&D) sector saw a 8.3% growth, reaching 26 billion CZK. 

According to the newly launched NIQ Retail Spend Barometer, which combines data from NIQ and GfK, the Barometer measures FMCG and T&D sales turnover in Czech stores, offering brands and retailers a comprehensive view of sales trends. Tracking food, perishables, home and personal care, technical consumer goods, household appliances, and DIY, the study provides quarterly insights based on real sales data across these categories.

Rising Spending in Key Categories Drives FMCG Growth 

According to NIQ data, Q3 2024 saw the highest FMCG growth of the year, with total value increasing by 3.3% from the same period in 2023. While prices rose modestly by 1.6%, volume growth of 1.7% returned after two quarters of stagnation. 

T&D Market Sees Positive Growth Despite Consumer Caution 

The T&D sector also rebounded in Q3 with a 8.3% YoY growth, reversing a –5.7% decline from Q3 2023.  

Home Appliances: This department led growth in the T&D sector, driven by Small Domestic Appliances (SDA). Notable growth included Air Treatment Appliances (51%), Air Fryers (43%), and Hair Stylers (25%). In contrast, Electric Cooking Pots and Juicers showed declines of -7% and -6%, respectively. 

Technical Consumer Goods (TCG): While overall growth was moderate, notable gains came from the Consumer Electronics sector, particularly Televisions (15%) and IT (10%). Declines in Printer prices and other office machines offset some of this growth.