Improve promotions to drive profits
Cornerstone’s SaaS-based revenue management optimization technology identifies optimal regular and promotional prices for brands and retailers, maximizing profits and driving sustainable growth.
A one-stop shop to deliver simplicity
Curve streamlines how your business understands market dynamics, sets price and promotion strategies, develops scenario planning, and implements trade spend optimization.
By utilizing models and easy-to-use dashboards, Curve’s capabilities are organized across 3 analytics modules—descriptive, predictive, and prescriptive—to help your company now and in the future.
Advanced analytics and statistical models generate demand functions, cannibalization, and category expandability with flexible delivery options to meet every client’s need.
Speed to insights with expedited launch timing is embedded within a hands-on approach that can take an organization with limited knowledge of RGM practices into a new realm with exceptional advanced analytics.
The main drivers reside in predictive and prescriptive capabilities, scenario planning and promotion optimization dashboards.
Cornerstone’s consultative and responsive teams are laser-focused on helping clients meet the challenges of today’s CPG industry to drive both short and long-term profitable growth.
NielsenIQ acquires revenue management optimization provider Cornerstone Capabilities
Changing the face of pricing analytics & revenue growth management within the CPG industry, NielsenIQ has acquired Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients.