Driving growth for small and medium Canadian brands through valuable data and insights

Growing economies depend on successful entrepreneurship. NielsenIQ data and insights help entrepreneurs keep track of market share, stay on top of market trends, and make strategic plans. Understanding your customers, competitors, and your market is key to your growth.

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NIQ Canada can answer
your market research questions

What is the market trend in my category?

Is my product bringing in new buyers?

Are my products priced correctly?

Where does my innovation fit in my strategy?

Benefits

NIQ supports your business with:

1

Agile solutions

Designed for entrepreneurs, small and medium businesses – designed to give you the power and freedom with data

2

Affordable
pricing

Deliverables via our easy-to-use reports and solutions, providing actionable insights to grow your business

3

Easy-to-use data

Delivered directly to your inbox, data tables provide the guidance to drive strategic decisions

Webinar On-Demand

Engaging with Consumers in a Multicultural Canada

Did you know that 95.9% of Canada’s population growth since 1957 was from international migration?

This webinar will give you valuable insights to help your brand be authentic and relevant among Canada’s fastest-growing segments.

Watch now

Webinar On-Demand

2023 Canada Warning Labels Webinar

Over the past 10 years, multiple countries have introduced warning labels on the front of packages of products containing high levels of various nutrients. Canada is next on that list, as the law goes into effect in 2026.

In countries where warning labels have been added, brands have seen a decrease in overall sales attributed to the labelling.

Watch our latest webinar on warning label implications for Canadian brands

Watch now

Unleash the power of data to reveal new pathways to growth

NIQ Discover is a platform that can help challenger brands like yours uncover meaningful market and consumer insights from one source of truth while reducing costs and time spent managing and analyzing data. It empowers companies of all sizes to make better strategic decisions, identify growth opportunities, and innovate.

1

Competitive edge

Highest quality data with industry-leading coverage and granularity you need to identify patterns and trends and adapt fast to changing market dynamics

2

Better decisions, faster

KPI alerts to monitor business performance, report templates with rich visualizations for quick insights, guided flows and report building for real-time analytics