Success Story
No matter your brand size, you deserve the Full View™
Access trusted NIQ retail data, flexible analytics tools, and guided support built to help emerging brands compete with confidence.
Start with three free reports, then grow into the data and capabilities your brand needs next
The NIQ Difference
NIQ provides the retail and consumer intelligence trusted by many of the world’s leading brands. Through Byzzer, emerging brands can access that same quality of data in a more affordable, flexible, and approachable way.
Understand how your category is changing, see how your brand compares with competitors, identify new opportunities, and prepare for your important retailer conversations – without needing a large analytics team.
What Is Byzzer™?
Byzzer™ levels the playing field by making reliable data and insights accessible to emerging brands that don’t have the personnel or resources to match larger competitors. From actionable smart reports to weekly data alerts to an AI-power presentation creator, we have everything you need to succeed at a price you can afford.
A Byzzer™ account gets you access to:
Relevant (and accessible) data
Earning new distribution points is something to celebrate. But now it’s time to support new launches with promotions – without burning through a limited budget.
Attribute Data
Access comprehensive product performance, shopper demographic, and behavioral insights around hundreds of product attributes. Within the total wellness category alone, NIQ has more than 5 million UPCs coded for health and wellness characteristics!
Panel Data
NIQ has the market’s best panel data (or household data). This self-reported purchasing data lets you better gauge consumer demand, market opportunities, and trending products.
Vertical Data
Get dedicated data and expertise for Bev/Al, beauty, pet, financial services, and other industries. We supplement this data with articles, performance trends, webinars, and many resources that help illuminate what’s happening in these key categories.
Packaged (and guided) insights
Access retail intelligence in the format that works best for your questions, resources, and stage of growth. Start with ready-to-use reports and guidance, then expand into additional data and capabilities when you need them.
Reports
40+ CPG reports powered by NIQ data from over 60,000 CPG brands representing $700B in sales. See brand performance and emerging trends, track competitors’ performance, reveal category shifts, and more.
Alerts
Get weekly alerts directly to your inbox. Byzzer™ business intelligence alerts help SMB teams instantly understand brand and product performance, trends, and happenings in their market with data updated weekly.
Stories
The AI-powered Stories tool builds presentations. It is perfect for meetings with retailers or category reviews. Just select a template, objectives, and specifications, and the platform generates a share-ready representation in under five minutes!
Data on Demand
A customizable download that lets you select the products, markets, time periods, facts, and design the layout best applicable to your needs. Data on Demand makes up to 1 million research data points available for instant download.
Power Up
Not sure where to begin or which reports will be most useful?
Power Up is a free guided session for Byzzer users. Before you use your three free report pulls, a member of the Byzzer team will help you navigate the platform, focus on the questions that matter most, and identify which reports are best suited to your needs.
You might begin with questions like: Are we growing, or just keeping up? Who is gaining momentum in our category? Where is our strongest opportunity? What will help us prepare for our next retailer conversation?
Power Up helps you start with a clearer plan for what to pull and what to look for.
Strategic planning
You don’t just want to pull data; you want to act on it. Our performance data lets you spot problems, fill in blind spots, uncover leaks, and discover opportunities to fuel growth.
Solutions include:
Brand Score – Get a quick and intuitive snapshot of your brand’s performance relative to the overall category and against competing brands based on four Function Scores: Promotion, Pricing, Assortment and New Products. View your Brand Score
Smart Reports – Act fast on Smart Report data using NIQ core model elasticities and promotional lifts as well as sales context to provide recommendations. The two most common use cases are pricing and promotion.
Don’t Just Take
Our Word for It
A large community of retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.
Power Up Your Retail Strategy
Create a free Byzzer account to get access to three reports and a weekly alert covering your brand, category, and selected competitors.
Before you pull your reports, schedule a free Power Up session. We’ll help you navigate the platform, clarify the questions you want to answer, and choose the reports most relevant to your next decision.
