Syndicated Brand Tracking for Insurance
Shifting consumer values and behavior within the insurance sector
The winds of change are sweeping through India’s vibrant life insurance sector, reshaping the landscape and redefining industry norms. With NielsenIQ’s Syndicated Brand tracking for insurance, you get the most in-depth, reliable data that truly makes a difference for your business. Get the right data in your hands.
Learn more about syndicated brand tracking for insurance
Life Insurance Syndicated
Brand Tracker
NIQ’s Life Insurance Syndicated Brand Tracker is a robust tool crafted to unlock the full potential of Life Insurance brands. It monitors crucial metrics like awareness, consideration, and brand imagery, while offering detailed insights into media campaigns. This invaluable resource helps enhance brand saliency, prioritize messages, and refine branding efforts.
By comparing with competitors, NIQ’s tracker offers a comprehensive view of a brand’s health, allowing companies to pinpoint key drivers of brand equity and take strategic action. Since 2006, NIQ has aided life insurance companies in navigating a competitive market, offering well-researched data and actionable insights.
This program has been empowering companies to make informed decisions, elevating brand equity, increasing market share, and fostering customer loyalty.
Health and Motor Insurance syndicated brand tracker
NIQ’s Syndicated Brand Tracking programs offer indispensable insights for Health and Motor Insurance companies striving to excel in fiercely competitive markets. These monthly studies monitor vital brand health metrics—awareness, consideration, and brand imagery—while conducting thorough diagnostics of media campaigns to gauge their effectiveness.
Participating in these programs provides access to invaluable insights into brand performance and customer perception. By benchmarking against competitors, companies can identify key drivers of brand equity and prioritize initiatives to enhance brand potential.
By leveraging key insights from our reports, Companies have been optimizing branding and communication strategies, increasing brand equity, customer loyalty, and driving growth in the highly competitive insurance market.
Research Design
NIQ’s Health Insurance Syndicated Brand Track – It is a monthly track ongoing for more than a decade, where relevant respondents, with a particular emphasis on the working persons in the cohort aged between 25-35 years, in socio-economic classes A and B are approached every Quarter. The track focuses on monitoring Brand Key health metrics like insurance focusing on awareness, consideration, and brand imagery along with detailed diagnostics of media campaigns for General Insurance players.
NIQ’s Motor Insurance Syndicated Brand Track – It is targeted at owners of 4-wheelers, the study focuses on insurance renewals, with a particular emphasis on the cohort aged between 25-45 years, in socio-economic classes A and B. With our reports, you’ll have the insights you need to allocate your resources effectively, maximize your brand potential, and ultimately drive growth and success in the motor insurance market.
NIQ’s Life Insurance Syndicated Brand Track – It is a monthly track ongoing for more than a decade, with a particular emphasis on the cohort of relevant respondents aged between 22-50 who are working, in socio-economic classes A and B are approached every Quarter. The track focuses on monitoring Brand Key health metrics like insurance focusing on awareness, consideration, and brand imagery along with detailed diagnostics of media campaigns for Life Insurance players.
Emerging Market Insights and Thought Leadership
Financial Markets by Quarter Q4 2022
Financial Markets by Quarter Q1 2023
Financial Markets by Quarter Q2 2023
