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NIQ’s ecosystem powers global omni-commerce
Our data, technology, experts, and flexible access turns trillions of shopper transactions into your next growth opportunity.
We deliver the Full View, the world’s most complete and clear understanding of consumer buying behavior—and the NIQ ecosystem makes it possible.
Protected by NIQ Data Stewardship
Cleaned and coded by NIQ intelligence
Analyzed into insights that give you The Full View
More consumer data and data granularity
NIQ captures 2.5 trillion transactions per week across every supermarket category and retail channel; that’s 3x more than annual credit card transactions globally. These transactions produce 7 trillion granular datapoints from store information and consumer demographics to packaging claims and digital shelf performance.
How NIQ acquires data
Retailer POS and ePOS
From 21.6M stores and 3,600 unique retail collaborators.
Consumer Panels
From nearly 600K active household panels.
Web Scraping
Including data from North America’s largest online retailer.
E-Receipt Collection
From 4.5M+ e-receipt panelists
Data protection and stewardship
In an environment of exponential change, mishandling data is a surefire way to jeopardize the future of any organization. Our advanced technology and secure, accurate information empowers you to extract accurate insights from trusted data.
At NIQ, data stewardship is at the core of our approach. Clients trust NIQ because we ensure the ethical and secure handling of third-party data, which is essential for maintaining long-term partnerships and mitigating risks.
Data Governance
- Minimum standards for data inclusion and ingestion
- Storage and archiving protocols
- Maintenance and enhancement protocols
- User and access management
Data Protection
- Releasability and rules management
- Threat management and prevention
- Disaster recovery protocols
In the age of AI, data stewardship has never been more crucial. Accurate and actionable AI-powered outcomes require high-quality and granular training data.
Human + Artificial Intelligence
NIQ Intelligence combines human expertise with AI to make sense out of disparate data. This powerful combination codes and enriches trillions of datapoints collected every week and maps them to 177M products maintained in NIQ’s massive product reference dataset.
Human Intelligence
- 2,000 research and engineering resources assigned to emerging tech
- 60 PhDs in computer vision, AI, and computer science
Artificial Intelligence
- 20+ years of AI R&D
- GenAI solutions including synthetic panels and in-platform AI assistance
In the age of AI, data stewardship has never been more crucial, as accurate and actionable AI-powered outcomes require high-quality and granular training data.
Data delivered your way
NIQ Your Way makes accessing NIQ’s market-leading capabilities more flexible than ever before. No matter your organization’s size, industry, or need, we’ve invested in solutions that work for you.
“I’m a large retailer who has invested in our own data analysis capabilities, but I still want to leverage NIQ models”
“I’m a global manufacturer who needs NIQ data added to our data lakes in real time, without incurring significant cloud computing costs”
“I’m an emerging brand looking to begin my consumer insights journey and I’m not sure where to start”
We have a solution for you.
Data Delivery Capabilities
- Cloud-based platforms
- Cloud-to-cloud
- Lake-to-lake
- Bulk data extracts
- Confidential compute
- And more…
Analytics Capabilities
- BI and analytics tools
- Confidential computing
- Licensed analytics models
- And more…
Translating data into insights and action
When you have more data at your fingertips that’s expertly protected, coded, and enriched in real time; when you have data assets and analytics capabilities integrated into your current ways of working; when you have access to NIQ’s ecosystem of data + AI + human expertise, you get the Full View™ of your market, consumers, and business.
The Full View uncovers:
What consumers do, buy, think and feel.
What sells, why, where and how.
How to drive opportunities and mitigate risks
…so that you can uncover your next
Product innovation
Consumer segment
Store location
Growth opportunity
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Want to learn more about how NIQ delivers the Full View of consumer intelligence?
